Gap Inc.
July 22, 2021
Creditcardmembersandloyaltymemberscannowearn andredeemrewardswithin one integratedRewardsprogramwhileshoppingin-store and onlineatOld Navy,Gap, Banana Republic,andAthleta
Today,Gap Inc.announced the launch of a new integratedRewardsprogram across the U.S. and Puerto Rico:One Membership. Four Brands.The new program will simplify and streamline how members can earn andredeem their rewards within our four brands bycombiningthe previous credit card and loyalty programs under Navyist Rewards,Gap Good Rewards, Banana Republic Rewards, andAthletaRewards.
With membershiplevels, the new program will make it easier for bothCardmembers andRewardsmemberstoearn points, enable them to redeem their rewards faster and create opportunities to give back by donating to one of our five charitable funds.Rewards members receive special perks, bonuses,and brand exclusive benefits when they join.And aspart of the program, members can shop across all four brandsandnomatterwhich brand theyenrolled inorhowtheyspend,alloftheir points will be in one place.
“Our goal is to turn our customers into lifelong loyalists by reimagining ourRewards program and creating unique, personalized experiences that will make it easier to shop, earn and redeem rewards across our family of brands,” said John Strain, Chief Customer, Digital and Technology Officer at Gap Inc. “We’re excited to build on the success of theloyaltyprogram launched last year,which incorporatescustomer feedback to create an incredible experience for ourmembers.”
Sincerelaunchingourloyaltyprogram infall2020, we have enrolled more than19millionnew customers in less than 12 months. There arenowmore than37millionCardmembersand Rewards memberscombined who have been automatically migrated to the new program.
What’s Changing?
Our enhanced programwill allowCardmembers to earn 5 points for every $1 spent across our family of brands and Rewardsmembers to earn 1 point for every $1 spent.Members will be able to redeem rewards in $1 (or 100 point) increments, rather than500 pointincrements as in the old program,allowing for faster accumulation of rewards andquickerredemption.
The new program has publishedmembershiptierlevels based on annual spend:
Core($0 –$500 Annual Spend)
- Free to Join
- Bonus Points for quarterly cross-brand purchases
- Birthday surprise
- Free3–5dayshippingon orders exceeding$50
- Ability to donate points
- Dynamic in-season promotions and offers
- Core member only exclusive offers
Enthusiast($500-$999 Annual Spendor Cardmember)
- AllCardmembersstart at the Enthusiast leveland include core benefits listed above
- Cardmember exclusives (No annual fee, zero fraud liability)
- Enthusiast memberonly exclusive offers
Icon($1,000+ Annual Spend or 5,000 points)
- Core andEnthusiastbenefits listed above
- Double Rewards Redemption Days
- Free2–3dayshippingon orders exceeding$50
- Icon member only exclusive offers
The new integratedRewards program also featuresbrand specific benefits:
- Old Navy—Convert unused Old Navy Super Cash to Rewards points
- Gap—Convert unusedGapCashto Rewards points
- Banana Republic—Convert unused Style Cash to Rewards pointsand free basic alterations on BR merchandise for Icon Members
- Athleta—Access to exclusive community experiencesand connections with other women
Another key feature ofthe program istheDo Goodcomponent,which gives customers the ability togive back bydonatingtheir points to one of five funds that supportthebrandand companycorevalues:
- Old Navy:Imagine MissionFund—Imagining a better future for future generations by creating new job opportunities for youth, eliminating plastic waste,andart programming for kiddos,in partnership with amazing nonprofits like Boys & Girls Clubs.
- Gap:DoSomething.org—Activatingyoung people to make positive change locally and globally through campaigns that make an impact.
- Banana Republic:BR x World Wildlife Fund—Working to conserve wildlife, protectamazing places, andbuilda future where people live in harmony with nature.
- Athleta:Power of SheFund—Putting Athleta's mission to ignite the limitlesspotential of women and girlsinto action withgrant programs that fuel confidence through movement and connection in partnership with the Women’s Sports Foundation.
- Gap Inc.:Equal Justice Initiative—Committedto ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
“We heard loud and clear from ourmost loyalcustomers that theyvaluebrands thatarea force for good in the world,” said ChrisSamway, Head of Rewards, Loyalty& Payments at Gap Inc.“With thisin mind,we set out to design a program that gives ourmembersopportunitiestohelpmake our communities stronger through programs that empowerand supportwomen, youth and the underserved, andbolstersourcommitmenttodriving social change.”
As part of the launch, Gap Inc. has committed to match up to $1millionin member donationsto these causes,amplifyingthe impactof thefiveDo Good funds.The Gap Inc. Rewardsprogram is now live for in-store and online enrollment.For more information, pleasevisit:NavyistRewards,Gap Good Rewards,Banana Republic Rewards,andAthletaRewards.
About Gap Inc.
Gap Inc., a collection of purpose-led lifestyle brands, is the largest American specialty apparel company offering clothing, accessories, and personal care products for men, women, and children under theOld Navy,Gap, Banana Republic, and Athleta brands. The company uses omni-channel capabilities to bridge the digital world and physical stores to further enhance its shopping experience. Gap Inc. is guided by its purpose, Inclusive, by Design, and takes pride in creating products and experiences its customers love while doing right by its employees, communities, and planet. Gap Inc. products are available for purchase worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2020 net sales were $13.8 billion.For more information, please visitwww.gapinc.com.
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